By William McDougall

ISBN-10: 135877661X

ISBN-13: 9781358776618

ISBN-10: 1421223236

ISBN-13: 9781421223230

A pioneering paintings in psychology, this drastically influential publication served as a catalyst within the research of the rules of social habit. sarcastically, its method marked any such dramatic departure from modern traits that it inspired little follow-up study on the time of its 1908 e-book. in recent times, although, the author's principles were resurrected in sociobiological reasoning, making the republication of this systematic treatise quite well timed. McDougall's paintings grounds social habit in biology, targeting the person and attributing such a lot social habit to intuition. This reasoning makes his paintings one of many first in sleek psychology to take human motivation as its relevant obstacle. As one of many preliminary texts of social psychology, it assisted in laying the rules of a brand new self-discipline, keeping apart the sector from its forerunners, sociology and basic psychology. McDougall's emphasis at the instinctive foundation of social phenomena additionally helped advertise the individualistic process usual of recent social psychology. well known, long-lived, and ever-relevant, this landmark paintings is assured a large viewers between academics and scholars of psychology.

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An Introduction to Social Psychology by William McDougall

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