By Hendrik Lemke

ISBN-10: 3656600864

ISBN-13: 9783656600862

Bachelor Thesis from the yr 2013 within the topic enterprise economics - enterprise administration, company Governance, grade: 1,3, ecu college Viadrina Frankfurt (Oder), language: English, summary: The bachelor thesis handy bargains with the functionality research of a globally working merchant after a accomplished marketplace enlargement in a world context. This topic is elucidated by means of connection with the instance of DB Schenker Rail’s access into the Polish rail freight industry in the course of the acquisition of PCC Rail. First, the Polish rail freight industry is analyzed from an viewpoint in line with Michael Porter’s 5 Forces version to spot the forces performing upon a firm and the envisioned profitability of the respective undefined. therefore, an announcement on even if the result of the final are in alignment with the instance DB Schenker Rail is made. The time period profitability is operationalized in the course of the creation of the revenue margin and the respective revenue margins are checked opposed to one another. through this end result, and the inclusion of alternative quantitative and qualitative functionality measures, a conclusive assertion is made on no matter if DB Schenker Rail’s marketplace access in Poland may be thought of a success.

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Analysis of a strategic market expansion of a globally operating service provider using the example of DB Schenker Rail’s acquisition of PCC Rail in Poland by Hendrik Lemke


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